Lerici Atelier makes clothes using the Italian 'Nuova' technique, which flourished in the era of craftsmanship. Lerici pursues extreme finishing and an un-artificial atmosphere. 'Nuova' expresses the feeling of clothes being created on their own from a single piece of fabric, like sprouting from a seed, through sewing.

More than 40 hours are spent on finishing, not manufacturing, and the traces of sewing are hidden inside the weave, and the thickness differences that inevitably occur when the fabric is folded are erased with a needle. It is characterized by clothes that are solid and beautiful from the inside, not clothes that are visible from the outside.

Today, there are only a handful of workshops in the UK, Italy, Korea and Japan that can produce such extreme sewing and quality, and there are only a handful left in the world.

Lerici's clothing takes hundreds of hours to make. Despite the high price range of 5 million to 10 million won, Lerici's customers are willing to spend on Lerici's clothing, which contains craftsmanship and aesthetics, and enjoy the culture.